Press
First mainstream feature in a business magazine — which fits, given that we also tend to read wine as an asset class.
Capital (Germany) · December 25, 2025
„Die »Maxi Riedel Ultras«. Klingt nach Fußball, ist aber, wie Mitbegründer Herbert Schilder erzählt, eine wachsende Community begeisterter Weintrinker."
„Gib Glas, ich will Spaß" — Siems Luckwaldt (Lifestyle Director, Capital) profiles Maximilian Riedel in a 7-minute piece. MaxiRiedelUltras get a name-check in the text.
Endorsed by the Source
Maximilian Riedel, holding the unauthorized fan club's first piece of merch. Adopted Schirmherr, confirmed.
Munich · 2026
Family portrait of Joseph Riedel (1816-1894) in the background — the dynasty's founder. The man endorsing the unauthorized fan club is also adopted as its Schirmherr.